Technology and Education Essay Example For Students

Innovation and Education Essay Innovation: A Tool For Education Increasingly more every day innovation penetrates further into our day by day lives and schedules. In certainty, it has become such a basic piece of society, that widespread panic and frenzy would without a doubt follow should it unexpectedly be removed. To permit innovation to take control would without a doubt lead to a breaking down of society. Today, most homerooms are associated with the Internet or at the very least contain PCs to help teach the countries kids. Innovation, albeit valuable, is as it were a device and must be utilized admirably with respect to the instruction of todays young people. Innovation holds the guarantee of conveying huge measures of data in a short time. The Internet alone contains a plenty of data for any individual who has the longing and capacity to utilize it. With only a tick of a catch an individual can ride the web discovering data running from aardvark to zygote. The speed wherein data flashes over the screen can be bewildering. Albeit general data is promptly open, getting explicit information can be Not more than a day or two ago, I was on-line looking for data with respect to peritonitis. With no guarantees ordinary, I signed onto an inquiry site and composed in the subject I needed. The hunt found and shown around twelve destinations identified with peritonitis. In any case, it additionally showed more than three or four dozen destinations on themes running from colon disease to cat leukemia. I cannot make sense of exactly what connection cat leukemia has with peritonitis. Supposedly, theyre like one type to a totally different type. Time and again these inquiries appear to take the client to locales that just contain connections to different destinations, with connections to yet different locales, etc. It took me about an hour to discover explicit data giving point by point signs and manifestations of peritonitis. I never could discover anything with respect to genuine treatment systems for the illness. Possibly I ought to have taken a brief drive to the library and glanced in an out of date reference book it would have been quicker and simpler. Dont misunderstand me, Im not saying that innovation is an awful thing, however there are negatives to each positive. Innovation offers a variety of choices, including those for instructive purposes. Numerous undergrads are currently ready to take courses through TV, link, and the Web just going to classes nearby for taking tests. Despite the fact that this type of instruction gives additionally booking adaptability, it denies the understudy of having the option to contact their teacher promptly. While in a nearby class, if an understudy has an inquiry on the material being contemplated, they can basically approach their educator for explanation and get a quick reaction. Conversely, by taking a TV or Internet course, the understudy would need to email the educator also, hold as long as a few days to get an answer. School isn't only a discussion to learn realities and speculations. One of the chief elements of school is to show kids how to act in gatherings (Postman). As it were, by joining in younger students figure out how to cooperate with others in a positive and valuable manner. By permitting innovation to assume control over the instruction of our youngsters we preclude them the inclination from securing being incorporated as a citizen. For without social connection, society itself does not exist anymore. At once, numerous years prior, dialing 0 on the phone associated them to an absolutely real individual on the opposite end. Quite a long while later innovation dominated and one needed to explore through a heap of modernized menus for data, delivering many protests from clients. As of now, different telephone organizations promote how one would now be able to dial 0 and get a living, In spite of the fact that innovation can give an about interminable flexibly of data, it can't give the devices vital for comprehension. A PC can just show realities, understanding must be learned through collaboration with others. In the event that a kid can't grasp an idea, a PC will not have the option to re-clarify things in a manner the kid comprehends; it can just recurrent the information. Nourishment and You Essay Instead of being exposed to such pictures, understudies must have the option to understand that they should take the risk and take a gander at the things outside and not only the through the mechanical world (Schwarz 79). PCs are additionally high-support supplies for schools. In contrast to books, which speak to commonly fixed costs, innovation requires a huge, consistent money related info. The valuable lifetimes of PCs and their product are some of the time quantifiable in months, not years. Expenses for possibly fleeting PC equipment and programming immediately become huge. Likewise, these expenses .

Midterm Exam Essay Example | Topics and Well Written Essays - 1500 words - 2

Midterm Exam - Essay Example The legacy of Mesopotamian progress comprises of straightforward and rich models that incorporate sanctuaries where strict pioneer had a high position and complete strict functions. At a point ever, because of inward clashes inside the individuals of the locale offered ascend to some compelling and influential people, which ended up being the rulers and their position, went under thought as heavenly. The individuals accepted that these celestial rulers were the delegates of divine beings who has gone under approval by divine beings to control over them. As the area was unprotected from the outside intrusions and assaults dependent on its geological highlights, rich neighborhood men built up a safeguard body to secure their territory and individuals (Oakes, pp. 26-30). Egyptian progress and the domain of Egypt went under circumstance around the waterway Nile. The waterway furnished the locale with normal security hindrance, which ensured the zone and bolstered the water system and exchange exercises that were the premise of their economy. Because of the territory of the human advancement, it furnished them with peacefulness and concordance in the area. The pyramids were one of the significant pieces of the rich legacy of the Egyptian culture. In the strict setting of the convictions of the individuals of Egypt, pharaoh was the prevailing player that went under thought to be minister of the divine beings with extreme matchless quality and order (Bell and Quie, pp. 6-8). Both the civic establishments and societies have numerous distinctions that different them from one another in numerous viewpoints that incorporate their political segment, workmanship, and design, in spite of the fact that they have assumed a compelling job on each other, yet they are assorted and disparate. The language, which Mesopotamian individuals used to convey, went under portrayal by complex graphical and emblematic portrayal, while the Egyptian individuals built up the more inventive language that

STARTNEXT

STARTNEXT © Shutterstock.com | VectortoneIn this article, we will look at 1) What is Startnext?, 2) benefits of using Startnext, 3) why and when to use Startnext, 4) options to raise funds and fees on Startnext, 5) how to be successful on Startnext, and 6) Startnext Success Stories.WHAT IS STARTNEXT?Startnext is a German crowdfunding platform. The website was launched in 2010 and is a leading platform in Germany. The website offers a variety of options for crowdfunding including classic crowdfunding for all types of projects, donation based funding for non-profits and crowd-investing for social companies, cooperatives and startups in creative industries.The website offers projects an initial phase where the project can be presented to the audience for feedback and suggestions. This input can help make important adjustments to optimize the project presentation and generate more fans.The concept is similar to most traditional crowdfunding platforms. A project is pitched to the crowd using video s, images and text based information. A funding goal is defined as well as a deadline. Supporters received unique gifts for their donation. Once the project is placed online, anyone can donate. The website uses the all-or-nothing philosophy, where unless the full amount is collected, the supporters get their money back.HistorySince its launch in 2010, the website has successfully funded over 4000 projects by generating over 16 million Euros through crowdfunding. Startnext is the largest crowdfunding platform for creative type projects in the German speaking region. Ideas put forward on the website include those by filmmakers, musicians, journalists, designers, artists, inventors and founders. Categories include movies, music, events, theatre, literature, arts, community, photography, journalism, inventions, design, technology, gaming and fashion among others. Most funded projects have included several films. Some useful infographics can be found here. BENEFITS OF USING STARTNEXTTher e are several benefits of listing projects on Startnext. Some of these include:No Cost: There is no cost associated with listing a project on Startnext. Instead, the starter or project initiator can chose an amount to donate to the website willingly. These donations help keep the website free of commission.No Risk: There is no risk associated with listing a project on the website as there are no fees charged. If the project goal remains unmet, then no funds are collected and instead all the money if returned to the supporters.No Accounting or Forms: There is no lengthy process for registration including forms or accounting matters.Extensive Network: The community or network of members on the website provide an extensive audience to project starters to whom ideas can be pitched. This audience includes companies, foundations, funding institutions, universities and even cities.Immediate Payment: There is no long wait for funds to materialize and all collected funds for a successful pro ject are transferred to the starter within a specified period of time following the closure of the project.Audience Feedback: There is the option of presenting the project to the audience before officially launching the fund collection. This can help the project starter team to gather valuable feedback and input and use this to tweak their project proposal to gain better outcomes from the formal fund collection stage. Even through the entire process, feedback can be incorporated for further stages of funding.Word Mouth: Project starters can use the power of word of mouth to spread the word about their projectsIndependence: There is no additional accountability to any stakeholder or shareholder as no equity shares are sold when listing a project on Startnext. Project starters retain complete ownership of the project and only receive financial support from donors.Multiple Payment Options: There are many options that potential donors can chose from when giving money to a project. This makes it convenient for most people to donate easily. These options include direct debit, credit card, PayPal, Sofortbanking or advance payment.WHY WHEN TO USE STARTNEXTWHYProjects listed on Startnext are mostly of the creative nature and the platform is dominated by inventors, artists, founders and other creative people. The project to be listed must fit into one of the categories specified. These are art, audio book, comic, community, cultural education, design, event, fashion, gaming, invention, journalism, literature, film or video, photography, music, technology and theatre.Projects listed must have a clear beginning and a clear end. There must be a goal which is unambiguous and the project must result in the creation of something new and unique. So examples of projects include a movie production, a music album or an invention.In addition to this type of project, Startnext also allows for a combination of crowdfunding and crowd investing for startup firms or social enterprises . These must be from cultural or creative type industries. The Startnext team curates these projects before they are allowed to be listed for donations.WHENA project is listed on Startnext when the team behind it needs to gather funds for the product development, product launch or any other creative activity. Often projects may be listed in iterations where a phase is funded, then the product is developed according to the goals of that phase and then the team returns to gather funds for the next round of projects.Often, a team may list a project to gather feedback and input from a potential future customer base about the proposed project or product or certain elements of the product. This feedback can prove to be invaluable in developing a project that has chances of succeeding with its target audience.OPTIONS TO RAISE FUNDS FEES ON STARTNEXTAt present, German and Austrian residents can list projects on the website. Anyone listing on the website must be 18 years or older but there are options to work around a younger person wanting to list a project.The minimum amount for a project to be funded is 100 Euros but a donor can donate an amount as small as 1 Euro. It is free to list projects on the website as there is no fixed commission charged by the website itself. Instead, the website employs a voluntary donation model where a project starter can choose to donate to the platform after their project has been successfully funded. If the starter agrees to pay, then a 10 percent commission is deducted from the total amount collected. There is also an option for the project starter to decide the amount to be paid as commission to Startnext.As with most crowdfunding platforms, a processing fee for payments is charged aside from any commission. This fee varies according to the payment method selected.HOW TO BE SUCCESSFUL ON STARTNEXTThere are several small and large steps that can help a project starter succeed in their funding goals in Startnext. Some of these are:E nsure a Well Thought Out Plan: It is important for any project to be well thought out from beginning to end. Half-hearted attempts or lack of enthusiasm will lead to a failed project. Unlike a regular funding agency, it is not enough to complete a form and submit it. Instead, the energy and excitement of a project needs to be communicated and conveyed to the community that is a part of Startnext.Generate Strong Content: It is extremely important to have good quality photo and video supporting the project. Videos should be brief but captivating and photos should be high resolution and relevant to the product, the project or the message being communicated. In addition, the project description should convey factors such as authenticity, transparency, professionalism, a fun side and others which will make the project worth supporting.Use Networks Effectively: Aside from the community within Startnext, each member of a project team also needs to leverage their own network into giving fee dback, support and donations. This network is usually made up of family, friends, acquaintances and coworkers. This network can be accessed through social media platforms and their initial support can lend the credibility often needed by external donors. Word of mouth can also help spread the word through networks and increase support.Use Website Resources: The website provides tools and tips to leverage networks and make solid pitches to the Startnext community. These should be made full use of as the experience gathered by the website team may often be more extensive than that of someone listing a project for the first or even second time.Offer Interesting and Unique Incentives: The rewards offered in exchange for a donation should be unique and intriguing. These should be products or offers that cannot be purchased in any store by the potential donor. Only then will they serve as an incentive to donate.STEPS TO ENSURE A SMOOTH STARTNEXT EXPERIENCEThe website team takes certain ne cessary steps and makes some suggestions that can ensure that the process runs seamlessly and gives the best return to the project starter and the crowdfunding community as a whole. These include:Starter Verification: A starter’s identity needs to be verified before they can collect any money for a project. This is a legal obligation and the website does so through a Bankident form.Use of Real Names: Since a significant sum of money is often involved, it is necessary to ensure transparency and create trust within the community on the website. This is ensure through the mandatory use of real names and a personal photo to go with each page and profile. The person listing the project acts as the key point of contact for questions, suggestions, feedback and clarifications from the audience.Project Documentation: For further transparency and documentation, once a project receives a donation, it cannot be removed or deleted from the website.Copyrights: It is essential that the project p ut up for funding on the platform be free of any potential copyright violations and not be against any sort of German laws. There can also not be any racist, offensive or obscene element to the project.Pitch Video: It is essential to have a full length pitch video where each member of the project starter team must introduce themselves personally to the audience. A smaller or trailer version of this video cannot be used and this needs to be uploaded at the very beginning of the funding process.Use of the Startnext Logo: Startnext provides its logos for use by starters with some brand guidelines. The use of this logo on related material is aimed at increasing the reach of crowdfunding and create word of mouth publicity.Mistakes to AvoidThere are several actions that can be avoided to ensure a more successful campaign on Startnext. One key element that can make a huge difference to success is to inculcate the right emotions into a project campaign. According to the Startnext founders, the initial campaigns that they received were accurate and fulfilled all necessary criteria set forward by the website in its guidelines. But what they lacked was the ability to inspire and engage the audience. It is necessary to generate enthusiasm within the crowd and communicate the team’s own enthusiasm to ensure that people are interested enough to donate to the project in question.Another key mistake to avoid is to provide supporters with some budgeting details so that they know where their money will be spent. This will ensure that the required amount for the project is set as a goal and remains justifiable to donors given the nature of the project.STARTNEXT SUCCESS STORIESSome successfully funded Startnext projects include:FairnopolyThe project aims to provide a fair online marketplace that is free of incorrect practices and corruption. The project goal was set at 100,000 Euros with a minimum amount set at 50,000 Euros. The project managed to raise a little over 200,000 Eu ros through 847 supporters. The project was listed by Bastian Neumann, the Co-CEO. The project clearly listed what the money would be used for in stages and described project goals, aims and hopes. The team is listed and introduced. The successful project is now in its second round of funding on Startnext. This project was listed under the category, community.FoodsharingThis project was listed with a tagline of “taste the waste” and aims to create an internet based platform where individuals, retailers and producers can offer any surplus food for free. There is also a provision to cook together to share surplus food with others rather than it being thrown away. The project goal was to reduce food wastage by German households which is worth about 22 billion Euros annually. The project funding goal was set at 10,000 Euros and the project was successfully funded with a little over 11,000 Euros. The project page provides details of how the funds will be utilized and provides contact information for a designated person from the project team to answer any questions.Some of the rewards offered for donations include a high five, a signed movie poster, a discounted ebook, a secret recipe sandwich spread, a branded t-shirt, a certificate of honor and a VIP invite to an event.iCraneAnother successfully funded project that managed to achieve donations beyond its target is iCrane. The project is supposedly the world’s best value for money professional camera crane. It is meant for recordings with both video and film cameras, DSLRs as well as any handheld camera device such as an iPhone or other smaller gadgets. The project achieved a little over 100,000 Euros in funding over its target of 20,000 Euros. The project page mentions details such as target audience and camera crane specifications. The project was listed by the inventor and filmmaker Carsten Waldeck and his team in collaboration with the manufacturer COBRA CRANE. The project is listed in the invention categ ory and some of the rewards offered include the option to borrow a crane, an extension kit for the crane,   weigh bag for the crane, an iPad holder, a backpack carrying case, a discounted crane for a limited number of users and a complete kit for the highest donated amount.

Guidelines for writing an A-grade paper

Here are some suggestions that can improve your writing and make it an outstanding and remarkable paper that will be approved by your Professor. First of all, before even getting to work you should think about 2 things, what does the professor want me to write, and the purpose of writing. Your being close to the A grade of your paper depends crucially on the way you describe your objectives. Every Professor has his/her own issues, so it is very important for you to notice them and make summaries, in order to fulfill all the requirements 100%. Try to concentrate on the purpose of the paper and let the purpose be the leading string in your paper, in order for you or the reader not to get confused of what is your point. Every paper must have at least 1 main point and 3-4 supportive points. This is done for your paper to be logically completed and finished. Try to open all problems concerning your topic, and do not skip any. The best paper is the paper, which is done FOR the audience. Always remember what kind of people will be reading your paper and what particular features do they have, and write your paper according to those features. Do not be lazy or shy to express your point of view. Every thought deserves to be heard and considered, even if it strongly contradicts to the opinions of surrounding people. You always have to remember that this is your point of view, and you can be made to change your mind, but your opinions cannot be just crossed out at all. Always make sure that what you have written is the same as what you thought. After finishing writing the paper try to relax for about 15 minutes and then reread it in whole one more time. Or just give it to someone else for proofreading and attentively consider hisher opinion. Please try to keep your ideas clear and focused. Make it understandable for everyone, and use terminology only where it is needed. Try to make your work sophisticated but try not to sound too smart, no one likes too smart papers because the implication of your paper will be I am smarter then you, and that can not be praised. You have to finish the paper writing process only when you are completely, 100% satisfied with your work. If you wont be satisfied with your writing, no one will be pleased with the reading. Good luck!

The Poverty Of New Zealand - 1144 Words

You would like to believe that New Zealand, a well-developed country, is a great place for children to live. For most of us that is true however there is still a concerning amount of children who live in poverty. Since the late 1980’s and early 1990’s there has been an increase in child poverty of around 15 percent (Boston, 2014). Currently the New Zealand government spends up to ten billion dollars a year on attempting to solve child poverty and yet still as many as 25 percent of children, which is roughly about 270,000 children, currently live in poverty in New Zealand, (Expert Advisory Group on solutions to Child Poverty (EAG), 2012), (Boston McIntosh, 2012). Poverty in New Zealand means experiencing hunger, food insecurity, reduced life expectancy, poor health outcomes, debt, inability to afford required medical care, unaffordable or crowded housing and not being able to fully participate in society (Haultain, 2012). This is an issue that urgently needs to be resol ved as poverty can have some serious negative impacts on people’s lives. (EAG, 2012). While Maori are represented within all socioeconomic areas of New Zealand society, Maori are currently over-represented in poverty statistics. Maori children are far more likely to be exposed to the impacts and effects of poverty than the average child. (Simpson, Duncanson, Oben, Wicken Pierson. 2015). There are around 13 percent of Maori children that are effected by severe poverty compared to only five percent ofShow MoreRelatedDefining Poverty Of New Zealand Essay728 Words   |  3 PagesDefining poverty in New Zealand New Zealand lacks an ‘official’ definition of poverty and internationally, is not alone in its failure to do so. However, there is in certain OECD countries, definitions that could be adjusted and refined to define poverty within a New Zealand context, and we should in the first instance, adopt Ireland’s model for that purpose. Introduction Defining poverty is a consensual and contextual process difficult to achieve from the subjective view alone as everyone has theirRead MoreChild Poverty in New Zealand1119 Words   |  5 PagesChild poverty is a major and complex issue that New Zealand faces today. The degree is far more severe than the publics perception and it is a problem that we cannot afford to ignore. A combination of factors contributes to child poverty, from individual causes at the micro level to the macro collective government involvement. This occurs partly due to social construction and it is potentially avoidable. The consequences can impact on both individual and to a great extent affect significantly onRead MoreChild Poverty Is A Reality New Zealand Essay1463 Words   |  6 PagesChild Poverty is a reality New Zealand. An ongoing health issue in New Zealand is poverty in children. Children are now living without the basic necessities each day in summer and winter to protect against New Zealand weather conditions. General needs that most New Zealanders take advantage of such as shoes that cover and protect their feet, raincoats that keep them dry walking to school and sunblock to protect from cancer in the future, are lacking for children in poverty. Poverty in children isRead MoreStructural Inequality Of The New Zealand1349 Words   |  6 PagesIntroduction: The presence of child poverty in New Zealand has been a long standing issue since before the 1990’s and continues to be prevalent in today’s New Zealand. Although child poverty can be linked to multiple causes, there is one major cause that is not widely discussed enough within the political world of New Zealand. This is the issue of structural inequality creating an unjust welfare system which perpetuates stereotypes and damages the support that beneficiaries are provided by our governmentRead MoreThe Consequences Of Child Poverty1188 Words   |  5 PagesChild poverty is not only referring to the phenomenon of children living in poverty, but also experiencing deprivation of the material, spiritual and emotional resources needed to survive, develop and thrive, leaving them unable to enjoy their rights, achieve their full potential or participate as full and equal members of society (United Nations, 2007). It seems to be the situation happening in the developing countr ies. However, children from developed countries as New Zealand are also sufferingRead MoreChild Poverty : An Advancing Social Issue Essay1568 Words   |  7 PagesThroughout this paper, discussions will take place on, child poverty, an advancing social issue in New Zealand. Also, reasons why child poverty is a social issue in New Zealand will be debated. In addition, key concepts of three core sociological perspectives; structural functionalism, symbolic interactionism and conflict perspective will be explored. Followed by, explanations of child poverty in New Zealand, from each of the three perspectives will be given in order to explore the different viewpointsRead MoreChild Poverty And Its Effects On Children1214 Words   |  5 PagesIntroduction Child poverty has become one of the most significant ongoing issues in New Zealand. According to the Child Poverty Monitor Technical Report in 2013, one out of four New Zealand children are growing up in poverty and one out of six are growing up without meeting the basic needs such as adequate and nutritious food, health care, adequate clothing and housing. Ten percent of the New Zealand children are at the hardest end of poverty and sixty percent of children living in poverty will likely liveRead MoreCyclical Oppression Of New Zealand : How One Of The Fairest?1699 Words   |  7 PagesCYCLICAL OPPRESSION IN NEW ZEALAND: How one of the â€Å"fairest† states in the world is overflowing with inequality Isaac Karlan-Mason Peoples and Politics of New Zealand Alan Tidwell Fall 2015 The Maori population, which makes up 15% of the total New Zealand population, is the second largest ethnic group within the country, falling behind Europeans who make up 74% of the total population. While the Maori are considered to be a critical and equal part of the New Zealand economy and cultureRead MoreChildren s Development And Effective Parenting Essay1400 Words   |  6 Pagesdiversity including, poverty, family form, and children with disabilities. Throughout these discussion papers our roles as educators when working with children and their families within each of these areas of diversity are addressed. These papers unpack inclusive practices for working with young children and their families with differing abilities from a range of socio-economic backgrounds. In Aotearoa New Zealand we live in a society where some children and families live in poverty, the most commonRead MoreA Report On The Boot Foundation Essay1366 Words   |  6 PagesIntroduction: The Boot Foundation This business proposal aims at starting a new business, the Boot Foundation, as a solution to children poverty in New Zealand. The Boot Foundation sales all types of footwear, both men’s and women’s, and of multiple purposes. The Boot Foundation targets the premium market – the goal of Boot Foundation is to sell the shoes at a slightly higher cost than the industry average, so that the profit can be used to maintain the operation of the business and, at the same

The Tell-Tale Heart Free Essays

The Tell-Tale Heart In his narrative poem The Tell-Tale heart, Edgar Allen Poe tells the story of an insane madman who is in love with an old man’s eye. The story begins with the madman telling us how he loves the old man but wants to kill him because of his eye. The old man’s eye is like none other and resembles a vulture’s eye. We will write a custom essay sample on The Tell-Tale Heart or any similar topic only for you Order Now And Poe instills his poem with the same despair experienced by the narrator by using characteristics that are typical of gothic literature such as, High Emotion, Mysterious Atmosphere’s, and Spooky Visions. One gothic element that Poe uses throughout The Tell-Tale Heart is high emotion. This is first apparent when the old man heard someone in the room. The old man sprung up terrified and said â€Å"Who is there? † alert as can be the old man stayed up and put out a terrified groan. The horrific groan of the old man contributes to the high emotion feel of the story. The other gothic element Poe uses throughout The Tell-Tale Heart is a mysterious atmosphere. This was first noticeable when the madman crept into the old man’s room and said â€Å"The room was black as pitch with thick darkness† And within the room the madman had to carry with him a lantern to see clearly. The pitch black room certainly contributes to the mysterious feel of the story. The fact that the old man is asleep and lives in a creepy place makes the story have a mysterious atmosphere. More Gothic elements Poe uses throughout The Tell-Tale Heart are Omens, Portents, and Visions that the mad man haves. These first appeared at the beginning when the mad man said: â€Å"I made up my mind to take the life of the old man, and rid myself of the eye forever. † The mad man was having vision of killing the old man. The mad man started hearing a loud unbearable ringing in his ears after he buried the body under the floor and the cops came in. All of these examples certainly contribute the omens, portents, and visions occurring in this narrative. Tell-Tale Heart is a classic story about a mad man who stalks and kills someone because of his eye. The madman was so in love with this eye that he would be willing to take the life of an innocent old man. Deep down inside the madman’s conscious wouldn’t let him live. The madman thought everything was going to be okay but the only person that wouldn’t let him go on was himself. As the cops where talking he got an annoying ring in his head and it wouldn’t stop until he came clean. It is not surprising that this narrative poem ends on such an unhappy note, because Poe places that tone throughout the poem. By using things that are typical of gothic literature like High emotion, Mysterious Atmospheres, and Crazy Visions, Poe creates a poem that is wrapped in Mystery. How to cite The Tell-Tale Heart, Papers

Marketing Strategy for Amazon Kindle Fire †Free Samples to Students

Question: Discuss about the Marketing Strategy for Amazon Kindle Fire. Answer: Introduction Amazon is a well-known brand carrying out e-commerce website for selling various kinds of goods to the customers. The company has been growing since it has been launched in 1994 in the city of Seattle, United States (Gordini and Veglio 2017). It is also known for its cloud computing business and one of the largest tech giants carrying out internet based retail business all over the world. The company has the largest capital and sales based all over the globe by maintaining a good brand recognition and customer base. Heff Bezos started the business as a bookstore and later it was expanded in electronic business selling various electronic devices. Along with selling the goods of other brands, the company also manufactures its own electronic goods in the name of Kindle that offers unmatchable service to the customer. One of its electronic goods named Kindle Fire was launched by the company in 2011 and offered preloaded benefits and services (Amazon 2017). The paper analyses the marketin g strategy adopted by Amazon in launching its new tablet range Kindle fire in 2011. The report discusses both the internal and external situation of the business that lead to the success of the new launch such as the analysis of the industry it entered, its marketing plan, environmental analysis and so on. E-commerce industry consists of companies selling software services and goods to the consumers that can help them improve their way of living and capabilities. In comparison to the condition of other industries in the world, e-commerce is growing at a faster rate and is recording huge orders and revenue. The growing condition of the industry is due to the improved usage of internet and busy life of the customers. Customers are not willing to visit markets to buy the products. Selling in e-commerce industry takes place through three branches such as business to customers, business to business and customer to customers (Laudon and Traver 2013). The e-commerce business in United States is increasing continuously from past years. Retail sales from e-commerce channels in United States have increased from $ 322 billion in 2016 to $353 billion in 2017. The sale is expected to increase further to $484 billion in 2021. On the other hand, the worldwide sale of the e-commerce retail industry is expected to reach $4trillion in 2020. Thus, the industry seems to grow continuously both worldwide as well as in United States. However, among all the e-commerce companies in United States Amazon ranks top in relation to sales and orders. The company experienced 183 million visitors in 2017 (Emarketer 2017). General Environmental Analysis It is necessary for the online industry or any other industry to carry out effective environmental analysis in which it is going to launch a new product or enter in a new market. This is because the environmental analysis helps them to analyze the extent to which the consumers of that region will accept a new launch and the chances of risk while entering in that market. Amazon will analyze the environmental situation of United States to analyze the usage of online website by the consumers for purchasing retail goods and the chances of acceptability of its new product Kindle Fire (Zalengera et al. 2014). United States is a politically stable and developed country offering a god scenario for a company to operate. Moreover, the country also maintains few business laws that the companies need to comply both in its internal and external environment. Socially the country is very advanced and a modern economy. The people of the country love to live a luxurious life and have a keen interest in using new types of technology and products. Moreover, the people of United States are too busy with their life and thus mostly shop from online sources for their daily needs. It is a highly developed and a mixed economy, which is also known as the largest economy of the world. The GDP of the country stands a $18.26 trillion in 2016 which is quite more than other economies of the world. Unemployment rate in the country has been decreasing over the years and stands at 4.9 percent in 2016. These factors make the economy a suitable zone for investing in new products (FocusEconomics 2017). The country has continuously invested technology and innovation in various sectors. All the sectors of the economy are slowly inducing software and digitization in their operations. Information technology is also growing at a faster rate in the economy proving to be beneficial for e-commerce industry. Legal factor is important for any company in order to start its business in a new market or introducing a new product. The corporate laws of the country regulate the power, finance and other governance of the economy. The country also maintains a 35 percent in its corporate tax that is required to be given by all the operating business in the economy. The economy is environmentally not that strong as it faces various issues such as deforestation, climatic change, energy depletion and others. This is due to increasing development of industrialization and globalization for the advancement of the economy. Thus, various environmental conservation movements are carried out in United States by the non-governmental organizations. Thus from the above analysis it can be seen that most of the factors are suitable for Amazon for its introduction of new products Kindle Fire that the consumers can buy from its online website (Fozer et al. 2017). Industry Analysis The industry in which the Amazon is operating in is an e-commerce retail industry in which the goods are sold through online sources to the customers. An analysis of industry in which a particular company operates helps the organization to analyze the amount of risk they might face from the competitors and the chances of profit in that industry (Porter and Heppelmann 2014). The threat from new entrant for an e-commerce industry is relatively high due to low investment requirement and easy access to the internet. To open a new online business a new organization does not require much investment to be put in buying and designing the website compared to opening a physical store. However, investment is needed to manufacture electronic products like Amazon Kindle (Webber 2014). The e-commerce industry faces a huge rivalry in its market because of the existence of large number of competitors and no switching cost for the consumers. There are huge brands similar to Amazon that operates retail business and offers various kinds of goods to the customers such as eBay, Netflix, Google and others that offers similar products as Amazon and offers action facility as well in which the customers can auction the price of the product they want to buy. This put a great threat on the company operating in the e-commerce industry. It is seen that the buyers faces no switching cost to move from one online site to the others. They just need to open their own account to buy the products and that requires no cost. Thus die to low switching cost and existence of large number of sellers the bargaining power of the buyers is high in this industry. The suppliers of the industry serve these huge giants and do not lose their business by bargaining on the price or any other reasons. This puts the suppliers at a low power to bargain with these e-commerce companies. There are substitutes to this e-commerce industry such as the physical stores in the market that sells electronic goods as well. Due to no switching cost, the consumer can easily shift their demand from online companies to physical stores if they get the same product at lower price. Thus, threat from substitute is relatively higher in this industry (Rothaermel 2015). Competitive Environment The e-commerce business exerts a lot of competitive environment to the companies operating in it. Amazon too faces a lot of competition from its competitors that also carry out online business selling electronic goods to the consumers. Its competitors are as famous as Amazon is and is slowly growing in the e-commerce industry. The biggest competitors of Amazon in United States are eBay, Netflix, Wal-mart, Apple Sites, Google and others. The competitors of Amazon are in the electronic business and general merchandise segments as well (Sila 2013). As most the competitors offer similar products and services to the customers such as the device sold by Barnes Noble, iPad introduced by Apple and android introduced by Google was similar to Kindle Fire of Amazon. It creates a tough competitive environment for the company. Moreover, some of the e-commerce companies also offer action services that allow the customers to auction the prices of the product they want to buy. Thus, it is seen that the e-commerce industry offers a strong competitive environment to Amazon operating online business (Castao-Dez 2017). The above figure shows the position of Amazon compared to its competitors such as Wal-Mart and Apple Sites in relation to number of customers visiting the store in a year. Amazon experienced total customer visit of 183 million visitors, while others received comparatively less customers. Resources are vital for any industry as it defines the strength of the business over its competitors. The resources are of two types such as tangible and intangible resources. Among the two, the intangible resources are the best, as the competitors cannot imitate the services of the human resource. Amazon too has tangible and intangible resources that help the company to operate successfully. The company has a financial base of $ 48077 million in the year 2011 which was quite more than its previous years. Moreover, the strongest resource of the company was its cloud computing information technology and the Simple Storage Service that it offered to the customers. The stock of the company stood at 468 million in the year 2011which gave it a strong financial condition and market strength. Other resources are the staffs of the company that helped them to run the business and the engineers that visits the customers to help them understand the feature of the new products. It also invented logistic infrastructure and advanced algorithms for better online experiences (Chen 2017). Amazon is indulge in offering cloud computing storage technology to the consumers that are tech savvy and to students that stores hue study materials in the device. Thus, the company has a competency in researching into new technology and electronic device that can use cloud storage to prevent data loses (Chen 2017). Core competency Analysis Core competencies are technology that the company used in its new tablet the Kindle Fire. The tablet was introduced by the company in2011 and has used certain features that are rare and not easy to imitate. Amazon used free cloud storage in the device and the device came preloaded with the modified version of Google Android OS. The new tablet was a mixture of various kinds of technology in one device, which is rarely seen in tablets produced by other brands. The new Kindle Fire offered by Amazon has everything a customer would love such as Amazon web services, instant video screening and others. This was done by Silk, which is its cloud web browser. In its instant screening the company offered 18 million movies, songs, magazines and other shows (Chen 2017). Rare? Valuable? Costly to imitate? Non-substitutable? Cloud Based resources Yes Yes Yes Yes Research in cloud storage related areas Yes Yes Yes Yes Table: Core Competency of Amazon Kindle Fire Source: (Chen 2017) Value Chain Analysis The value chain analysis shows the activities done by the company to maintain its business structure. The inbound logistic of Amazon is its cloud computing system, business algorithms that are used by the company to produce its electronic device for the customers. Other inbound logistic is the human resource that the company is using for manufacturing its product and offering it to the customers (Chen 2017). Outbound logistics of Amazons are all the electronic goods that the company offers such as e-readers, tablets and accessories to the customers from time to time. The e-book facility offered by Amazon is another important outbound product of the company. Amazon is engaged in all kinds of innovative activities in the e-commerce market especially for electronic device. The main operation of the company is to manufacture goods and innovation in the electronic market. Recently the company engaged itself in offering computing storage services and web services to the customers. The company invested $7959 million in media and marketing in 2011 and estimated a sale of 26705 US$ million in 2011. The company adopted online channels to market its products, as all its products are available online in its own website. It also used media services such as news channels and TV commercials to show the features of its products. The most important service of the company is offering online web services to its customers through which it sells most of its products. Other services are delivery service, help service to meet the need and problems of the customers ordering products online. With the increasing growth and brand, recognition of Amazon the brand also received various criticisms for its newly developed product Kindle Fire. Some of the criticism that the company received for this product was lagging display, low battery life, other feature complaints. This proved to create a bad image of the company in the market. This showed that company had weakness of not testing the devices that it manufactures before offering it to the customers (Chen 2017). SWOT Analysis From the above analysis, it is now possible to state the strength weakness, opportunity and threat of the company (Bull et al. 2016). Amazon has a very strong market share because of the products and facility it is offering to the customers. It is the best e-commerce website offering electronics and the general merchandises to the customers. The total number of visitors of the company in 2016 was 183 million in United States which was far more than its competitors such as eBay and Apple. Its strength also lies in the cloud computing storage facility it offers to the customers along with android OS (Chen 2017). The weakness of the company lies in its inability to test the fault it has in its new products before launching it in the market. This shows that the company lacks proper testing units in its manufacturing units. The high tech tablets manufactured by the company might not prove to be user friendly to maximum of customers (Kryvinska et al. 2014). The company has the opportunity of expanding its testing division and offer problem free devices to the consumers and introduces some user-free tablets. This will offer the chance to most of the customers to use a user-friendly tablet that will suit their needs. The company still has the chance to move further into the hardware market of the world. The most crucial threat that the company will receive is from their competitors such as Apple and Google that are trying to enter the cloud storage technology used by Amazon along with the android features. The company might increase the threat if it continues receiving criticism on its products like the Kindle Fire. Moreover, the business that sold e-books for the Kindle tablet has started heading towards offering business to Apples iBooks (Hassan et al. 2014). The current strategy of the firm focused at inventing technically advanced products for its company that it would offer to the customers. The company aims at standing out from its competitors with such kind of strategy. The company mainly targets a specific customers base for the Kindle Fire tablet such as the technology savvy customers, higher education students, mobile gamers and the media junkies that would love the features offered. The company positioned its product in the market as a low cost entrant and the internet user of United States (Wirtz and Lovelock 2017). Along the current strategies, the company also has the opportunity to implement other strategy to use the opportunities and remove the threat to the business. The company should think about manufacturing products that can be used by all toes of consumer and can thus target the mass market (Hollensen 2015). This will help the company earn more revenues and retain their supplier of eBooks as well. Moreover, the company should start implementing pre launch testing to test the product fully and modify all the defects that is detected. This will help the company to get rid of all its threats and save themselves from losing the customers to their competitors. Further, the company can also offer free demo sessions to the consumers by engineers visiting the customers and giving them an explanation about the feature. This will help the company to get better customers loyalty and traffic even in the scenario of tough competition from other online electronic companies (Metcalf et al. 2016). Conclusion From the above analysis, it can be concluded that the Kindle Fire introduced by Amazon has been a successful one even after receiving various criticism from the customers. the economy of United State is a suitable economy for an E-commerce business like Amazon to flourish. This is because people of United States are highly active in the internet and love to use new technologies. Moreover, most of them can afford expensive products due to high GDP rate of the country. However, it is seen that the e-commerce industry exhibit huge threat from competitors as most of them are selling similar products, investment cost is relatively low and bargaining power of the buyers are high due to low switching cost. Thus, the company has to formulate various kinds of strategy to stand outside the others. For this, it has to position itself in the mass market so that even if some of the customers were reduced the revenue if not affected. It should start manufacture user-friendly tablets as well so tha t mass consumers can use that product. This will help them to retain their supplier of eBooks as well. References Amazon.com. 2017.Kindle Fire (Previous Generation - 1st). [online] Available at: https://www.amazon.com/Kindle-Fire-Amazon-Tablet/dp/B0051VVOB2 [Accessed 5 Oct. 2017]. Bull, J.W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., Lambini, C.K., Rawlins, M., Baral, H., Zhringer, J. and Carter-Silk, E., 2016. Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework.Ecosystem services,17, pp.99-111. Castao-Dez, D., 2017. The Dynamo package for tomography and subtomogram averaging: components for MATLAB, GPU computing and EC2 Amazon Web Services.Acta Crystallographica Section D: Structural Biology,73(6). Chen, B. 2017.What You Get (and What You Dont) From a $50 Amazon Fire. [online] Nytimes.com. Available at: https://www.nytimes.com/2017/06/06/technology/personaltech/amazon-kindle-fire-tablet-review.html [Accessed 5 Oct. 2017]. Emarketer.com. 2017.Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year - eMarketer. [online] Available at: https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369 [Accessed 5 Oct. 2017]. FocusEconomics | Economic Forecasts from the World's Leading Economists. (2017).United States Economy - GDP, Inflation, CPI and Interest Rate. [online] Available at: https://www.focus-economics.com/countries/united-states [Accessed 5 Oct. 2017]. Fozer, D., Sziraky, F.Z., Racz, L., Nagy, T., Tarjani, A.J., Toth, A.J., Haaz, E., Benko, T. and Mizsey, P., 2017. Life cycle, PESTLE and Multi-Criteria Decision Analysis of CCS process alternatives.Journal of Cleaner Production,147, pp.75-85. Gordini, N. and Veglio, V., 2017. Customers churn prediction and marketing retention strategies. an application of support vector machines based on the auc parameter-selection technique in b2b e-commerce industry.Industrial Marketing Management,62, pp.100-107. Hassan, S.M., Sistani, A.J. and Raju, R.S., 2014. Top Online Shopping E-companies and their Strength and Weakness (SWOT).Research Journal of Recent Sciences ISSN,2277, p.2502. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kryvinska, N., Bauer, C., Strauss, C. and Gregus, M., 2014. A SWOT Analysis of the Soft-Computing Paradigms SOA/SoC/Cloud Combination (C-SOA) in Software Development. InMCIS(p. 27). Laudon, K.C. and Traver, C.G., 2013.E-commerce. Pearson. Metcalf, L.E., Neill, S., R. Simon, L., Dobson, S. and Davis, B., 2016. The Impact of Peer Mentoring on Marketing Content Mastery.Marketing Education Review,26(3), pp.126-142. Porter, M.E. and Heppelmann, J.E., 2014. How smart, connected products are transforming competition.Harvard Business Review,92(11), pp.64-88. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill Education. Sila, I., 2013. Factors affecting the adoption of B2B e-commerce technologies.Electronic commerce research,13(2), pp.199-236. U.S. retail websites by visitors | Statista. 2017. Most popular retail websites in the United States as of March 2017, r. [online] Statista. Available at: https://www.statista.com/statistics/271450/monthly-unique-visitors-to-us-retail-websites/ [Accessed 5 Oct. 2017]. Webber, J.M., 2014. Kindle Fire HD Owner? s Manual: Discover the Secrets of Your Tablet. Wirtz, J. and Lovelock, C., 2017.Positioning Services in Competitive Markets. World Scientific. Zalengera, C., Blanchard, R.E., Eames, P.C., Juma, A.M., Chitawo, M.L. and Gondwe, K.T., 2014. Overview of the Malawi energy situation and A PESTLE analysis for sustainable development of renewable energy.Renewable and Sustainable Energy Reviews,38, pp.335-347.